Put Social at the Center.
A consultancy built on ten years of director-level brand strategy inside a Fortune 50 company — and ten years of making the content myself. Most firms have one or the other. The work happens where they meet.
Social isn't a channel you staff.
It's the center you build around.
Downstream
Strategy gets set, budgets get locked, and then someone is asked to "post about it." The output describes the business instead of driving it — and everyone quietly agrees the numbers are soft.
The scroll is the shelf
Discovery, consideration and purchase now happen in the same thirty seconds. Your feed is your storefront, your search engine and your first sales call — usually long before anyone reaches your website.
Move it to the front
A clear point of view, a brand architecture that holds up under pressure, and a content system built to move something real: traffic, trial, retail velocity, revenue. Not impressions.
Four ways to work together.
Hire me as the creator, as the strategist, as the outside read, or as the team. Every engagement is scoped in writing before anything begins.
Influencer & UGC Partnerships
Brand partnerships and user-generated content produced by someone who has sat on your side of the table.
Strategic Consulting
The thinking work — as an ongoing advisory retainer, or a one-time intensive that ends in a plan you can run.
Social Media Audits
A comprehensive, hands-off teardown of your current digital footprint and an honest read on what to fix first.
Full Social Media Management
Hands-on ownership. Tiered monthly packages scoped to your platforms and cadence.
I hold people accountable to what they're truly capable of.
That's the operating principle, and it's the whole reason to hire me over someone more agreeable. I have high standards and I'm demanding about them — but it's rooted in care, not ego. I'll tell you the version of your brand I can see, and then I won't let you ship something smaller than it.
If you want to reach for the moon, I am your loudest advocate in the room and your most honest one. If you want someone to nod along, we're not a fit — and I'll tell you that in the first call rather than the third invoice.
Two kinds of clients.
One belief.
Brands and companies
You have a real product, real distribution and a real P&L — and a social presence that reflects none of it. You know social has to move to the center of the plan, and you need someone who can build the strategy and stand up the execution without a six-month onboarding.
Most useful when: a category is shifting, a launch is coming, or the content has stopped tracking to the business.
Operators, founders and creators
You've already built the audience or the reputation. What's missing is architecture — a point of view, a set of lanes, and a reason each post exists. You want agency-grade thinking without agency retainers, from someone who has actually done it.
Most useful when: you're known in your industry, your handle is strong, and your strategy is entirely in your head.
Two careers, on purpose.
By day I lead brand strategy and retail sales at director level inside a Fortune 50 consumer goods company. For the same ten years, I've been on the other side of the camera — creating, modeling, hosting, and building an audience of my own.
Most people in this space have one or the other. Strategists who have never had to make a piece of content perform, or creators who have never had to defend a plan to a leadership team. I've done both at once, for a decade. That's the offer: a strategy a CFO would fund, and the execution that makes it work.
Let's talk about what social could actually do for your business.
One email. No form, no funnel, no discovery deck.