Services

Four ways to work together.

Hire me as the creator, as the strategist, as the outside read, or as the team. Every engagement is scoped in writing — deliverables, timeline and investment — before any work begins.

01

Influencer & UGC Partnerships

Best forBrands who want creator content a marketing director would sign off on.

Hire me directly as the creator. Paid brand partnerships, on-camera work, and user-generated content produced by someone who has sat on your side of the table — written the brief, defended the budget, and answered for the result. You get content that performs and a partner who understands the business case behind the buy, not just the rate card.

  • Paid brand partnerships across Instagram and TikTok
  • UGC packages licensed for paid media and owned channels
  • On-camera talent, product storytelling and demonstration
  • Event coverage, hosting and live-selling appearances
  • Usage rights, exclusivity and whitelisting structured cleanly
  • Concepting that starts from your objective, not a trend
02

Strategic Consulting

Best forTeams that need direction before they need more content.

The thinking work. Positioning, brand architecture, audience definition and the social strategy that carries all three — delivered either as an ongoing advisory relationship or a single, concentrated intensive.

Monthly Retainer

An ongoing strategic advisor with a set number of hours each month. Standing working sessions, review of anything you're about to ship, and a direct line when a decision needs a second brain. Best when the team exists and the strategy doesn't.

One-Time Strategy Intensive

A focused engagement that ends in something you can act on the next morning: full brand architecture and a recommended 90-day action plan, sequenced with owners. Best when you need direction, not hours.

  • Brand architecture — north star, position, audience, voice
  • Messaging framework and defined content lanes
  • Channel and platform strategy with roles per platform
  • 90-day action plan, sequenced with owners
  • Category and competitive read
  • Working sessions and hand-off with your team
03

Social Media Audits

Best forTeams who suspect something is off and want an outside read before spending another quarter.

A comprehensive, hands-off teardown of your current digital footprint. I go through everything twice — once the way a strategist would, once the way a customer does — and tell you the truth about what's working, what's quietly costing you, and what to fix first. Findings and a plan; execution stays with your team, or moves to Service 04.

  • Profile-by-profile teardown across every active platform
  • Content performance and format analysis
  • Positioning, voice and visual consistency review
  • Competitive and category benchmark
  • Prioritized fix list — quick wins vs. structural
  • Recorded walkthrough of the findings, yours to keep
04

Full Social Media Management

Best forBrands ready to hand the channel to someone accountable for the outcome.

Hands-on ownership. Tiered monthly packages scoped to the number of platforms and the posting cadence you need — strategy, calendar, production, publishing, community and reporting that ties back to business results rather than vanity metrics.

  • Monthly content strategy and calendar
  • Content capture, production and editing
  • Copywriting, publishing and platform-native optimization
  • Community management and inbound triage
  • Creator sourcing and partnership management
  • Monthly reporting against agreed business objectives

Essential

One platform, steady cadence, full strategy and reporting.

Core

Two platforms, higher cadence, production days included.

Full

Multi-platform, creator program and paid amplification support.

Process

How an engagement starts.

01

The conversation

Thirty minutes. No deck, no pitch. What you're trying to move, what's in the way, and whether I'm the right person for it. I'll tell you if I'm not.

02

The scope

A written proposal: exactly what I'll do, what you'll receive, what it costs, and how we'll both know it worked. Nothing starts before you've signed it.

03

The work

Standing check-ins and direct access to me. No account-manager layer, no junior hand-off, no surprise at the end of the month.

Fine print, said plainly

A note on conflicts of interest

My corporate role sits in the beauty category. To keep that unambiguous for everyone, I don't take on engagements with — or recommend — creators who own their own beauty brands. If you're not sure whether that applies to you, just ask. It's a two-minute conversation and I'd rather have it up front.

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Not sure which one you need?

Describe the problem in a few sentences. I'll tell you which service fits — or that none of them do.

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